This educational video serves as a comprehensive guide for academic professionals who aim to develop sustainable and strategic business models within the entrepreneurship ecosystem. Presented by Dr. Aytaç Durmaz, the training covers the essential components of a business plan, the strategic importance of planning, the preparation of marketing and financial projections, market and customer analysis techniques, as well as common mistakes observed in entrepreneurial projects and evidence-based strategies for avoiding them.
Throughout the video, methodological approaches essential for transforming an idea into a viable product are illustrated through real-world examples, including feasibility studies, SWOT analysis, and business modeling processes. The training goes beyond theoretical frameworks by offering practical insights into investor presentations, public funding programs (such as TÜBİTAK, KOSGEB, and EU projects), and sector-specific applications.
This program is designed to enhance strategic planning skills for undergraduate and graduate students, academics, start-up founders, and professional entrepreneurs alike.

Tasks

• Define a business idea in one paragraph.
• Summarize your chosen business idea in a single sentence (Elevator Pitch).
• Create a customer profile (persona) for your idea.
• Calculate the selling price and estimated cost of your product/service.
• Prepare a short 3-slide presentation for your idea (Problem–Solution–Benefit).
• Suggest a suitable funding or support program for your selected business idea.
• Summarize a technological trend in your chosen sector in 3 sentences.
• Choose a successful startup you have heard of and list 5 reasons why it was successful.