Market Access in the Medical Device Sector


Market Access in the Medical Device Sector

Level Beginner
Course type Lecture, Video
Topic Market Access
By Siemens
Speaker Mehmet Onur Özel
Duration 32 min

This training module provides definitional and general information on pricing and reimbursement, the two most important components of market access. It presents a general list of stakeholders encountered in market access and draws attention to the fact that health outcomes are prioritized differently by each stakeholder. Participants are informed about how multidisciplinary market access activities are conducted within these principles. It emphasizes that entrepreneurs in healthcare should consider market access from the R&D stage and define it as part of their product development processes. This approximately 30-minute module is designed for participants with no prior knowledge of market access.

Learning Outcomes
  • Build awareness and gain general knowledge about the definition and scope of market access activities in medical devices and medical solutions
  • Understand the stakeholders encountered in market access and the need to develop persuasive, stakeholder-specific arguments
  • Receive preliminary information on types of reimbursement and preparation for the reimbursement process
  • Identify checkpoints related to contract types and registration processes
  • Learn pricing regulations and strategic approaches to pricing for medical devices and medical solutions

 


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